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Welcome to Aura

The loyalty programme from Alshaya designed for you. Your lifestyle. Your tastes. Your personality.

Aura points are simple to collect and use

Collect points every time you spend in store. Use these on future purchases or a range of rewards and benefits.

Aura brings you the brands you love

From fashion to beauty, home furnishings to dining out. Enjoy exclusive access to unrivalled international brands.

One App for life on the go

It's all at your fingertips with the Aura MENA app. Discover your Aura, download today.

Rewards

Discover a range of experiences and treats to use your points on.

Rewards

Discover a range of experiences and treats to use your points on.

News

Be the first to know about all the latest news from Aura and our brands.

News

Be the first to know about all the latest news from Aura and our brands.

Brands

Discover where you can earn and spend you Aura points.

Brands

Discover where you can earn and spend you Aura points.

Bath & Body Works

Cheesecake Factory

Bath & Body Works

Cheesecake Factory

Reasons to join

Discover your Aura

Build your Aura

Express your Aura

Your Aura travels with you

Membership tiers

Aura Hello

Welcome to Aura
Earn points every time you spend
Redeem your points instore or use to access Aura Hello rewards.
All the points you earn count toward Aura Star membership

Aura Star

With 6,000 tier points earned you are now an Aura Star member for the next 12 months
Earn points faster – 50 percent more than Aura Hello
Access more benefits and a great choice of rewards
You are on track to be an Aura VIP member

Aura Vip

With 24,000 tier points earned you are now an Aura VIP member for the next 12 months
You can now earn points even faster – double Aura Hello
Access our premium range of rewards and experiences